JUST A REMINDER

Today we're doin something that we probably won't be doin all that often: sharing some statistics. Tabulating data isn't really our thing but we felt it was important to begin this entry by laying down a few established facts. In the opener we noted that today more than ever people are looking for a more satisfying way of life, this according to numerous studies including one rather extensive one in Time magazine. Now while this in itself isn't all that surprising, what is surprising and a bit disturbing actually, is that the numbers indicate that it's nearly 70% of all Americans. That's about 213 million of us! In addition, every year approximately 5000 books on personal and professional achievement hit the shelves. That's 13 a day! Ten years ago there were about 1500 certified Life Coaches working in the U.S., today there's an estimated 20,000. All total, the personal development industry is said to be $11 billion strong, and again that's here in the U.S. alone.

This clearly shows that people are in fact looking for something more, and that there's a wealth of information available that can help. The aforementioned resources have proven to be invaluable when it comes to this and we encourage anyone so inclined to take full advantage of all they have to offer. Here at Ingzig, however, we're doin things a little differently.

English author Samuel Johnson said, "People often need to be reminded more that they need to be instructed," and that in essence is our mission. Wherever you see the Ingzig name, logo and/or 3E motto, be it on a t-shirt or on a sticker, at the races or inside the arena, you'll be keenly reminded of the unexpected power of this gentle art called Everyday Earnest Effort.

Races! Arenas! Sounds a bit ambitious right? It is. But hey, if M&M's and Tide can get on the hood of NASCAR why can't we? If Best Buy and OSH can adorn the boards of the NHL why can't we? If AT&T, Bud Light, Ford, Fed Ex, Taco Bell, State Farm, Monster Energy and Radio Shack can be a part of the NBA, NFL, Motocross/Supercross and the Tour de France why the @$%#& can't we? After all, which of the following better reflects the very kind of personal commitment it takes to wholeheartedly pursue a worthwhile dream, "Plain or Peanut?" or "Everyday Earnest Effort?"

And who better to help spread the word than those individuals who've made such a commitment, and in turn, have become so highly recognized and even revered for their efforts? Steve Chandler, noted author and speaker says, "That's what's missing in our field of personal growth and achievement, we need to share this experience not teach it."

Nothin personal mind you, but here at Ingzig we feel it's time personal achievement got an "ingzigorating" kick in the words of Alan Webber, co-founder of Fast Company magazine, a leading business publication described as a cross between Harvard Business Review and Rolling Stone, "If you make education too bland, nobody's gonna wanna swallow it."

In other words, it's time to rock this thing! See ya soon. Till then, keeep it up.